One of the fascinating new developments in the AI space is the ability to generate visual content using generative AI. This technology will have a significant impact on creative production companies.
Instead of tools like Midjourney or DALL-E completely replacing them, I believe these companies can use their experience in processes and quality control to wield generative technology, augment their workflow, save costs on physical productions, and produce creative output previously unimaginable.
One such creative production company is Studio Zelden. I’ve been in close contact with Bastiaan van Ederen and his team to explore the opportunities AI and AI-powered platforms can bring to the creative production scene. We’re collaborating on a number of projects, including this completely AI-generated video for the coalitie “Van Zorg Naar Gewoon Leven” in collaboration with the team of Najla van Veen on super short deadline.
This is only a glimpse of what’s possible with the AI tools that keep improving week by week. If you’d like to investigate what opportunities generative AI could bring you, feel free to shoot us a message!