AS-IS topics
- product recommendation engines
- typical challenges in re-using store recommendations with (email) marketing recommendations
- usually requires full product export and tracking pixels
- user segmentation
- typical challenge: segmentation is one, but then acting on the segmentation is usually a lot harder, and have to integrate deeply with platform.
- segmentation often only used in email marketing
TO-BE / future
- personal shopping assistance that knows your profile and purchase history
- increased personalisation through changing imagery and tone of voice