The 7 stages of a startup, from ideation to growth and maturity
by: Mariana Fonseca
url: https://www.latitud.com/blog/stages-of-a-startup
Highlights
Quote
1. Ideation. Find what startup you should build by 1) identify your ideal customer, 2) finding what problem they’re facing, 3) estimating its potential market, and 4) creating a hypothetical solution to that problem in the form of a product or service;2. MVP. _The minimum viable product is the way you’ll test that hypothetical solution. The MVP’s one and only objective is to try out how the market will receive your solution, and make you go through the build-measure-learn cycle;
_3. Investment. _A venture-backed startup will go through the investment stage over and over again, with different objectives each time. The most common rounds are pre-Seed, Seed, Series A, Series B, and so forth;
_4. Product-market fit. _Having PMF means being in a good market with a product that can satisfy that market;
_5. Go-to-market. _Find out the best tactic to convert as many people as possible from that potential market. Aim for a repeatable, scalable, and profitable revenue generation model;
_6. Growth. Accelerate your successful sales formula and go from startup to scaleup. Some strategies for that are acquiring competitors or complimentary businesses and taking your company to other geographies;7. Maturity. You most likely won’t have to wait long for an exit opportunity to show up, like an M&A or an IPO. Keep listening to your customers, and help foster the next generation of startup founders.